III. Future Mobile Preferences
Besides understanding the current market outlook, it's also important to understand what the future looks like in the mobile world. That's why, we tried to determine which mobile brands are people likely to purchase in the near future, what they look for while buying, their wishlist of special features, and much more. Here's what we found.
a. Future mobile preference
Here again, the picture of future mobile preferences is being impacted by the new players in the market. So while Nokia continues to be the top most brand of mobile phones that people are likely to purchase in the future, there's been a drop of 15% over last year. So while last year, 49% of our survey's respondents were likely to buy a Nokia mobile, this time, only 34% are likely to. Likewise, Sony Ericsson's preference has also dropped by 8% over last year. Samsung, Blackberry, and Apple continue to grow in popularity, as more people are opting to buy them as compared to our last year's survey results.
b. Reason for choosing a mobile
Features and value for money are the two key factors that people consider while purchasing a mobile phone. 35% of the users look for features in their mobile phone, while 32% consider value for money. Another 16% look for business features. Other aspects like great looks, multimedia, etc come much later.
Though features and value for money are both important, the amount of weightage users give to each varies dramatically. So while 55% users rate value for money as the most important parameter while buying a phone, only 16% consider the richness of features in a mobile. Another 11% look for features and functionality while buying a mobile phone.
Gone are the days for QWERTY phones, or so say our survey's respondents. The future is all about touchscreen phones, with or without a keypad.
c. Wishlist from mobile phones
It looks like 3G is really going to become popular in India, because the top application that users would like in their mobile phones is to do live video chatting and conferencing. So even if mobiles have this capability, it can't be used unless there's sufficient bandwidth. So with 3G coming in, it would be interesting to see what happens. Another wishlist people have from their mobile phones is to be able to watch live TV, which again would require bandwidth.
d. Frequency of changing mobiles and budget
The average life of a mobile phone continues to remain 2 years, just like last year. About 44% of users change their mobile phones every two years, while only 24% change about every year. Average amount that people are willing to spend on their mobile phones is split between two price categories. 31% of the users are willing to spend 5-10K, while another 27% can spend 10-15K. Another 15% can spend 15-20k.
Check out more interesting results of survey in part-1, 2 & 4
Besides understanding the current market outlook, it's also important to understand what the future looks like in the mobile world. That's why, we tried to determine which mobile brands are people likely to purchase in the near future, what they look for while buying, their wishlist of special features, and much more. Here's what we found.
a. Future mobile preference
Here again, the picture of future mobile preferences is being impacted by the new players in the market. So while Nokia continues to be the top most brand of mobile phones that people are likely to purchase in the future, there's been a drop of 15% over last year. So while last year, 49% of our survey's respondents were likely to buy a Nokia mobile, this time, only 34% are likely to. Likewise, Sony Ericsson's preference has also dropped by 8% over last year. Samsung, Blackberry, and Apple continue to grow in popularity, as more people are opting to buy them as compared to our last year's survey results.
b. Reason for choosing a mobile
Features and value for money are the two key factors that people consider while purchasing a mobile phone. 35% of the users look for features in their mobile phone, while 32% consider value for money. Another 16% look for business features. Other aspects like great looks, multimedia, etc come much later.
Though features and value for money are both important, the amount of weightage users give to each varies dramatically. So while 55% users rate value for money as the most important parameter while buying a phone, only 16% consider the richness of features in a mobile. Another 11% look for features and functionality while buying a mobile phone.
Gone are the days for QWERTY phones, or so say our survey's respondents. The future is all about touchscreen phones, with or without a keypad.
c. Wishlist from mobile phones
It looks like 3G is really going to become popular in India, because the top application that users would like in their mobile phones is to do live video chatting and conferencing. So even if mobiles have this capability, it can't be used unless there's sufficient bandwidth. So with 3G coming in, it would be interesting to see what happens. Another wishlist people have from their mobile phones is to be able to watch live TV, which again would require bandwidth.
d. Frequency of changing mobiles and budget
The average life of a mobile phone continues to remain 2 years, just like last year. About 44% of users change their mobile phones every two years, while only 24% change about every year. Average amount that people are willing to spend on their mobile phones is split between two price categories. 31% of the users are willing to spend 5-10K, while another 27% can spend 10-15K. Another 15% can spend 15-20k.
Check out more interesting results of survey in part-1, 2 & 4
No comments:
Post a Comment