Wednesday, March 23, 2011

Android, Symbian set to drive smartphone mkt

The mature Indian mobile consumers' increasing preference for high-end handsets and the younger demographics' desire to use mobile Web 2.0 technologies could see the mobile handset market's revenues soar from INR 255.91 billion in 2010 to INR 350.05 billion in 2016.

According to a report released from Frost & Sullivan, India is the second largest mobile handset market in the world after China and is poised to become an even larger market with unit shipment of 208.4 million in 2016 at a compound annual growth rate (CAGR) of 11.8 per cent from 2010 to 2016.

New report on, The Mobile Handset and Smartphone Market in India, finds that the mobile handset market had unit shipment of 104.9 million in 2010 and expects this to touch 208.4 million in 2016. The smartphone market had unit shipment of 2.9 million in 2010 and anticipates this to grow to 29.4 million in 2016.

With, end users' need for converged devices and original equipment manufacturers' (OEMs') accelerated adoption of open-source operating systems (OSs) such as Android and Symbian, the mobile handset-smartphone combination is emerging as the future growth engine of the telecom industry.

In 2011, the mobile market is likely to witness almost a three-fold increase in the number of participants. This is expected to result in a price war and a consequent squeezing of profit margins. In 2010, the decline in the average selling price (ASP) of mobiles by 11.3 per cent opened up possibilities of market consolidation.

The intense competition is also compelling handset manufacturers to enhance the application ecosystem and invent products. While market entrants are likely to be daunted by the sheer numbers in the market, they will identify abundant opportunities in the rural and semi-rural market for the next three to four years.

No comments:

Post a Comment