In a sign of maturity of the Indian photography market, segment leader Canon is targeting to more than double the sale of high-end digital SLR cameras to 1 lakh units this year, a top official said.
"The notion that India is a cost-sensitive market is not fully right. People out here want to enjoy modern life, are ready to pay for value...people are upgrading from consumer cameras to SLRs," the company's President and Chief executive in India, Kensaku Konishi.
He added that courtesy the growing affluence, the company is planning to sell one lakh units of digital single lens reflex (SLR) cameras, which accrue in higher revenues.
Courtesy the good numbers expected from DSLRs, the company has also set a higher target for its overall revenues from India.
"The notion that India is a cost-sensitive market is not fully right. People out here want to enjoy modern life, are ready to pay for value...people are upgrading from consumer cameras to SLRs," the company's President and Chief executive in India, Kensaku Konishi.
He added that courtesy the growing affluence, the company is planning to sell one lakh units of digital single lens reflex (SLR) cameras, which accrue in higher revenues.
Courtesy the good numbers expected from DSLRs, the company has also set a higher target for its overall revenues from India.
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