Is Steve Jobs, another quarry of media? Or is he really a fiend who has some strong reservations against India.
Let's find out...
Steve Jobs decision of delaying the launch of iPad 1 has drawn much flake. He has been criticized hugely by many tech-savvy Indians who desperately want to own their iPad legally. But there is a flip side to the story. According to Apple, It was a business decision to delay the India launch. Steve Jobs believed that the simultaneous launch of Apple iPad 1 in Indian market, alongside other big markets would have been unprofitable. He was also repelled by largest financial scam in the history of independent India, the 2G Scam.
India's days of waiting are over. As, with iPad 2 history won't be repeated, this time. Indian gizmo lovers could have the sheer pleasure of taking home, their iPad 2 in just about a couple of weeks time. According to report Apple.inc, is finalizing on a launch date of Ipad 2 in India. The company's future plans of launching iPad 2 stemmed out of the Apple partners meeting held in New Delhi. Most of the partners requested the Apple's management to share the date of the launch in advance, so that they get sufficient time in their hand for chalking the sales strategies. Apple partners showed their discontent over the delayed launch of iPad 1, after a time span of 10 months since the U.S. launch. The promotion of iPad 2 on Apple's Indian website have removed every shred of doubt, regarding its quick launch in India.
There are several reasons which can be attributed to Apple's so called tardiness in launching iPhone in India.
Apple had the intention of letting the prospective customers dig into the device, before going on a full-scale marketing exercise.Vodafone and Airtel hogged the limelight as the newspapers reported the prospective launch by taking their inputs. Whereas, Apple was completely snubbed.
Vodafone and Airtel, themselves qualify to be the arch rivals. The figures of Telecom Regulatory Authority of India(TRAI) suggests that, Airtel was leading the wireless telephone market with 69.38 million subscribers and a market share of 24.50%, followed by Reliance Communications with 50.78 million and 17.7 percent. Vodafone claimed the third spot with 49.19 million and 17.2 percent . With these two companies joining hands to promote the iPhone, expectations were indeed not sky high. Subsequently, the advertising campaign was drab and unappealing.
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