Monday, February 14, 2011

Top 10 mobile apps to watch in 2012

List of 10 most sought after apps in mobile for 2012 releases keeping in mind the likes and dislikes of consumers. Apps on mobile need to have a more extended version of what is being used on laptops and PCs. While making selection, analysts kept their focus on high-end devices with average selling price of more than $300 to have top 10 cutting edge technologies and trends.
Applications featuring in the list will have unique features that include some element of environment into their function.Gartner, Technology research firm, releases 10 most watched upon apps in 2012, according to its belief. Last week, Gartner projected that mobile apps would generate revenues of $15.9 billion in 2012, now they are trying to discover what app will help mobiles to build up this huge revenue structure.

The top ten apps that Gartner listed down are not far from what is getting attention today also. So, the consumer applications to be looked out for in 2012 include:

1.Location Based Services (LBSs): This app deliver services to users based on where they are, who they are like their age, gender, profession, preference, profession and intention. Gartner expects the total user base of consumer LBSs to reach 1.4 billion users by 2014.

2.Social Networking: Social network platforms are absorbing the increasing amount of network traffic. Among the 19 apps tracked by Gartner, this app is the most sought after and fastest growing. This becomes the users hub for videos, e-mails, games and commerce.

3.Mobile-search: To bring mobile search to the next level, Gartner thinks that in short time span, the app needs to allow users to take actions based on the result. For example, they could make a call or reservation, buy a ticket or place an order.

4.Mobile-commerce: Unique mobile functions could be 'check in' to a store to tell a retailer you're there, or adding items into a shopping cart by taking a photo of the item for its bar code in the physical store. Amazon already sports such a function where users can use an iPhone to scan a bar code and order a book via the online retail giant.

5.Mobile- payment: Gartner doesn't think Near Field Communication (NFC) will be included in high-end phones until 2015, despite the fact that NFC payment is slated for inclusion in 2011. The key will be ease of use, but tough security according to the research firm.

6.Context-aware service: Context-aware applications goes further than location-based services to use information about a person's interests, intentions, history, environment, activities, schedule, priorities, connections and preferences to serve content, products or services.

7.Object recognition: As sensors get better and stronger, phones should recognize user's surroundings, including objects of interest, according to Gartner, which will improve search and entertainment on phones.

8.Mobile Instant Messaging (MIM): Gartner expects MIM to attract consumers to new types of unified communication client, provided by Skype that threatens traditional communications service provider voice revenue. Companies that incorporate MIM into new products should consider integrating it with other communications types, such as location and presence, but be cautious about developing other functionality, such as federation of social network activity.

9.Mobile E-mail: Use of email on phones is expected to boom from 354 million users in 2009 to 713 million users in 2014, according to Gartner. Technology and service providers should consider how they can make it easier for consumers to use their mobile e-mail services as a way of ensuring long-term relationship with customers.

10.Mobile video: Smartphones and media tablets provide a platform to watch videos. Gartner believes that with careful marketing and consumer education other mobiles can also drive in the video usage in recent years. It believes partnerships between carriers and YouTube, allows users to keep their video addiction going while on the run. Preloaded HD and 3D content will differentiate phones.

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